Are you obsessed with the right things?

Breast Cancer Foundation
Three clever ads with real body painting. The Breast Cancer Foundation of Singapore wants women to become obsessed with the one which is mostly forgotten: breast examination.

“Are you obsessed with the right things? The difference between a pimple (big butt/bad hair day) and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon.”

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob

Creative Director: Thomas Yang

Copywriter: Khairul Mondzi

Art Director: Andrea Kuo

Account Director: Rowena Bhagchandani

Account Executive: Ng Ling Kai

Illustrator: Andy Yang Soo Kit

Digital retoucher: Agnes Teo

Photographer: Allan Ng / Republic Studios

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