Shirt over their heads

Case: KNVB Supporter Shirt - Become a Legend (Student Work)
Challenge: Develop a premium for the 2010 FIFA World Cup.
Solution: A lot of football players celebrate by pulling the shirt over their heads. On the inside of our supporter shirt, we printed the heads of the 3 most popular players of the Dutch national football team. So now, when the Dutch team scores you can pull your shirt over your head and become a legend!

vía: wonderyears.nl