Have Tutu, Will Travel: An Innovative Approach to Kicking Cancer’s Butt

Bob Carey loves his wife. A lot. But he might just hate cancer even more, so much so that he, armed with his camera, is on a mission to make cancer a thing we only read about in history books.

If it weren’t for one rather impressive skateboard accident, the world might not have ever seen the photographic rock star that Bob Carey has become. Boasting a desirable client list that includes spreads for O Magazine to HarperCollins Publishers, from Segway to Mastercard and onward to Lexus, the biggest challenge of Carey’s life would come not from mastering a high-pressure photo shoot but from facing, head-on, his wife Linda’s 2003 breast cancer diagnosis.

Photos in “The Tutu Project” started out as sort of a joke, a way for Carey to relieve some stress and poke some fun: he dresses in only a pink tutu and positions himself in any variety of environments—in the subway, at the beach, prone and alone in a deserted parking lot. But Tutu has gone viral, garnering global attention to the plight of breast cancer sufferers and survivors. It’s website, TheTutuProject.com, is currently raising funds for publication of the book Ballerina, “a book all about a man, his pink tutu, and raising funds for women with breast cancer.”

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